One color logo1/28/2024 However, they can experience a subconscious response to it. People usually won’t be able to detect a font. While business names have an evident perception, typography is a power that lies subtly between the lines. Not to mention, ‘less is more’ is a fundamental premise in some branding elements, such as names and visuals. When choosing your business name, short and memorable is the way to go-this makes wordmarks extremely effective. There are no longer any other elements for people to digest except your name and font, so you need to build a strong stance from the start. ![]() Wordmarks are all about simplicity, which is why you need to put serious thought into your business name and typography. You also have to keep in mind that this is the logo most perceived by potential customers and target audiences due to its hefty exposure on social media, so ensure that it looks as appealing and distinctive as possible. The difference is that you may have to forego some aspects of your logo, keeping only the business name and icon. Think of a submark logo as a miny-me version of your primary logo-most of it is preserved but still redesigned for channels where a full main logo wouldn’t fit very well. This applies to Facebook, Instagram, Twitter, LinkedIn, Tiktok, and most other social media accounts. Many social media channels follow a similar method when uploading an image- the pictures get cropped to fit into a circular pattern, which is the same shape found on the profiles themselves. Why, you ask? Because submark logos are typically used on various social media platforms. Though it isn’t a necessity, these logos are designed to fit within a circle. If stacked logos are meant for compacted spaces, submark logos belong in even smaller places. This logo variation is more compacted together than primary logos, saving you space while keeping your elements intact. The format uses multiple lines to separate the wording, making it easily digestible. Primary logo designs are typically used for: It’s a self-explanatory image of your brand, containing its illustration, wording, icons, and sometimes even location information. It can also be defined as the origin from which other logo variations stem from. Your primary logo is the one that you widely use the most. These are the six kinds of logo variations with examples from the logo maker: 1. One of the most important things for your business is to have a set of logo variations that complement each other and solve different problems. In this article, you’ll learn about the six kinds of logo variations and where to use them to maximize your branding and marketing needs. You can’t stick to one variation-you’re no one-trick pony! Your logo has places to be and people to meet, and it must be presented accordingly. More than that, it gives you versatility as a brand.īrand versatility is essential because as your business moves forward, so do your branding elements. And even if it is, it certainly won’t have as good a presentation as it did on your website.Īll logo variations are designed to suit different platforms and channels, so you never have to break a sweat over the sizing and placements of your logo, no matter where you put it. But you can’t use that logo on Instagram, where you’d have a small and compact space to work with-it may not be readable to your viewers. ![]() Eventually, you’ll come to realize that you need multiple formats to keep up with various platforms for marketing purposes.įor example, the logo on your company website has enough space to sit pretty and perfect. You might think that you only need one main logo to represent your business. That logo on your website won’t necessarily be a good fit for some of these channels. Sooner or later, you may want to tap into other mediums of marketing, such as social media branding, business card designs, email signatures, etc. You have an excellent logo, and it looks great sitting on your company website. ![]() Logo variations serve a fundamental purpose: proper presentations of your brand.
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